Written on August 15th, 2005 at 01:08 pm by Darren Rowse
One way that Iâ€™ve experimented with to build community and loyalty among readers on my blogs is to offer readers a free regular newsletter.
Iâ€™ve found that since started using newsletters that itâ€™s added a new dimension of community to my blogs. Newsletter days have higher traffic for starters and there seems to be a growing relationship between many subscribers and myself. The newsletter isnâ€™t the only reason for this but itâ€™s had an impact.
Interestingly the rise of blogging has actually been the death of some newsletter publishers who have moved to blogging as a medium to communicating with readers and making an income – whilst my preferred medium is definitely blogging I see a number of benefits of combining email newsletters and blogs together as part of a wider web strategy. Let me share a few.