Archive for social networking

Why use WordPress (self-hosted)?

There are many great reasons to use a self-hosted version of WordPress for developing your website and blog.  Here are my top 10:

  1. Google loves WordPress (and blogs in general) because search engines favor sites that have regularly created fresh content.  See my post on SEO.
  2. WordPress is interactive.  Visitors can comment on pages and posts.  You can create a community around your business with your site.
  3. You can organize content with categories and visitors can view or subscribe to the categories they want to.
  4. You can automatically sync your content to social websites such as Facebook with the RSS feed.
  5. WordPress sites can be translatable into many languages.
  6. WordPress sites are easy to update (far easier than reglular html or Joomla).
  7. Multiple authors and editors can contribute to writing content and posting photos or video (you can DELEGATE!)
  8. You can add PayPal buttons or a shopping cart to monetize your site (you can MAKE MONEY!)
  9. You can embed video from YouTube easily (YouTube is second to Google as a search engine now!)
  10. WordPress is open-source and is constantly evolving (it’s always getting better!)
  11. OK one more: WordPress is easy to learn!

There are more advanced reasons that concern templates, tags and permalinks, but the 10 reasons listed above should satisfy most folks who need a fast and easy way to get their business website up and running.

Here is a screenshot of what WordPress looks like from the back-end:

Live in Nevada County and want to learn more about WordPress in person?  Come to my free class.

Design Portfolio: Heal Your Mind, Rewire Your Brain

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Patt Lind-Kyle has created a book and companion CD set to support people in changing their lives for the better.

Her WordPress website incorporates the following features:

  • Blog
  • YouTube Channel
  • Social Media Icons linked to Social Media sites
  • Free MP3 incentive for joining email list
  • WordPress as fully-functioning website/CMS
  • Custom graphic design and layout to match product branding
  • Embedded audio players for interviews and samples of work
  • SEO techniques
  • Re-sizable fluid width for different screen sizes
  • Facebook Fan box
  • Dark background with light text color (to match product)
  • AWeber email marketing with Blog Broadcast feature
  • Blog sync with Facebook Page and Twitter account
  • Google Analytics reports within WP dashboard and by email
  • Automatic weekly Database backups
  • Plugins: Spamblocker, Security, Super Cache (for faster load time)
  • Feedburner RSS feed optimization
  • Teleseminar Registration possibilities for the future

What do you think of Patt’s website?  Leave me a comment.

Here to help you make your finest dreams come true,

-Catherine

Free Facebook tip: shorten your URL

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Facebook Pages are an important piece of your overall social media marketing strategy.  With a Facebook page, you can publish your blog content to Facebook members who have subscribed to your page by becoming a fan.

If you don’t yet have a Facebook Page for your business, I suggest you make one yourself or hire someone to help you make one.  And once you have more than 25 FB fans, you can shorten your Facebook Page url.

Improving the world one post at a time,

-Catherine

The most popular WordPress Shopping Cart Plugin

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If you sell products or services online and you have a WordPress site, you will want to use the most popular WordPress shopping cart plugin created by Instinct.  This plugin has been in development for 4 years and has been downloaded over 300,000 times.  It comes with social media networking options, multiple payment options, security, documentation and online forums for support.

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