Your WordPress site (or blog) comes with an RSS Feed. Google’s free Feedburner service takes that feed and converts it to a universal format. With Feedburner, you can also activate useful tools including a free email subscription form which allows visitors to subscribe to your feed.
The one major drawback with using Feedburner for email marketing is that you cannot edit the email template (which means you can’t add any custom branding besides your photo). Here is a screenshot of what my most recent Feedburner email looks like:
Don’t yet have a budget for a premium email marketing service? I can help you create a custom branded e-newsletter using your WordPress blog (this is what I do with my e-newsletter). Here is what my e-newsletter currently looks like:
See the difference? Once the process is set up, you can focus on writing your blog post and then your content will go out by email to your list. You can save some serious money by going this route instead of hiring someone to custom design your e-newsletter every time you want to publish! Want to get started?
Here to help you make your finest dreams come true,
Catherine
P.S. I can also set up your blog to publish excerpts to Facebook, Twitter, and other social websites with my social media package. Another great way to maximize your online presence!