Archive for Video Tutorials – Page 2

Tutorial: Email Marketing with AWeber

Have you wanted to create an email subscription process that compliments the look and feel of your WordPress site?  Look no further than AWeber, a monthly service based on the number of your subscribers.

With AWeber, you can:

  • create a branded email list for each of your categories, or just one.
  • create custom branded subscription forms to place on your site
  • create custom branded autoresponders and follow-up emails
  • create custom branded e-newsletters
  • create custom branded blog broadcasts (your feed pulled into a custom email template to match the look and feel of your site)

As far as I am aware, AWeber is the only premium email marketing service that seamlessly integrates with your WordPress blog (your RSS feed) to automatically generate a branded email for your subscribers. AWeber calls this a “blog broadcast” and it can save business owners a lot of time with email marketing because once the blog broadcast is setup, all you have to do is publish your WordPress post and your latest information goes out through your RSS feed into the branded email to your subscribers. Well worth the money when you consider the time savings here!

Another benefit of paying for AWeber is the customer service available by phone or live chat. If you are having any technical issues, just give the kind folks at AWeber a call and they will guide you along! Here are some videos that demonstrate the value of using AWeber for your email marketing campaigns:

Send Your First Email Newsletter Today – AWeber Communications

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)

Video Tutorial: Adding a Plugin

Watch this video to learn what a plugin for your self-hosted WordPress website is:

To add one (make sure it is compatible with your version of WordPress (you can find this in your dashboard under “At a Glance”), is rated well, is reported “working” and has an active support forum)
pluginGo to Plugins–>Add New
Type the name of the plugin you want into the search field or upload a .zip file from your computer
Click “Details” to read the plugin details
Click “Install Now” then activate it
It’s always a good idea to backup before you add something you are not familiar with. Plugins can break sites. It’s rare, but it can happen.

Watch the video to learn how to install a plugin:

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)

Video Tutorial: Adding a Navigation Menu

Adding MenusThis video shows you how to add a custom navigation menu to your self-hosted WordPress website:

Go to Appearance—>Menus to create a custom navigation menu. You will need to tell your theme to use this menu if you want it to display. You can use Menus to add your Blog page and Blog categories to your navigation.

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)

Video Tutorial: Format Content and Add Links

Format ContentIf you are familiar with Microsoft Word, you will find it easy to format content using the built-in WordPress visual editor.

Do NOT use MSWord to compose your content – instead use the WordPress visual editor. Why not Word? Learn more.

Watch this free video tutorial
 on how to format your content:

And this video takes you through adding links to your content:

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)

Video Tutorial: How to Install a Theme

What is a theme for your self-hosted WordPress website? Watch the video:

Then, enjoy this relaxing video tutorial which takes you through installing a theme for your self-hosted WordPress website:

WordPress comes with a default theme – if you add a different theme later, keep it in case you need to revert to the default theme to troubleshoot a theme issue.

Activate the default theme and customize the header, colors, etc. by going to Appearance:–>Customize. Click the save button to activate your changes.

There are many themes to choose from – premium themes come with developer support and usually are more solid and reliable in general. I use iThemes Builder.

Go to Appearance—>Customize to customize the theme. Here you can set the Site Title & Tagline, Colors, Header Image, Background Image, Widgets for the sidebar and Static Front Page.

For more in-depth customization, you would need to add some custom css styles in a child theme stylesheet. Visit my tutorial for learning CSS:

 

Video Tutorial: Add your custom CSS styles to your stylesheet

A word about Parent-Child Theme Structure:
It is best practice to create a “child theme” so if/when your parent theme gets updated, you don’t lose your changes.

Many premium themes come with a child theme structure already in place (such as iThemes Builder).

If you do not have a child theme, you will need to make one. Follow these directions: https://codex.wordpress.org/Child_Themes

iThemes Builder comes with a child theme. Learn how to use iThemes Builder in my Level 2 e-course.

How to add pages and posts to your self-hosted WordPress website

pages posts wordpressWhat is the difference between a page and a post? Watch this video to find out:

Then, enjoy this relaxing video tutorial which takes you through the process of adding pages to your self-hosted WordPress website:

Specifically, if you want to build a traditional website, you will want to…

Go to Pages–> Add New in the left-side menu bar or from the top admin bar (+New–> Page)
Publish a page called “Home” and if you want a blog, a page called “Blog”

Do not place content on the Blog Page. You will set this page as the page for your posts to show on in the Readings Settings.

For your blog, simply create a new post (+New Post), give it a title, some content, a category and a featured image (optimized for web, under 100KB) then go to your Blog page to see it. Blog posts will be listed with the most recent post at the top of the Blog page. Depending on your theme, the blog page will display the full post or an excerpt with a “read more” button. The featured image may also be displayed.

Here is a video tutorial that walks you through creating posts:

In your Reading settings, you will want to set your Home page as your landing page and your Blog page as your posts page if you want a website with a blog. If you just want a blog, you can leave the default reading settings as they are. But for natural search engine benefits, consider having a blog page separate from your home page.

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)

Video Tutorial: Logging in, Exploring your Dashboard and Settings, Using the Admin Bar and Creating Users

To set your WordPress website up for success, you will need to configure your settings properly. This video will guide you through the process of logging into your site after you have installed WordPress:

This video will help you understand how to get around in your dashboard:

This one takes you through the most important settings of your self-hosted WordPress dashboard.

This video shows you how to use the shortcuts in your admin bar:

In your Reading settings, you will want to set your Home page as your landing page and your Blog page as your posts page if you want a website with a blog. If you just want a blog, you can leave the default reading settings as they are.

Now that you have configured your core settings, you will want to setup your User Profile properly.

Go to the left-hand sidebar and find Users—>Your Profile
Choose how your name will display on the site and which email address to be used for site notifications.
For security reasons, make sure your username is different from the name that is publicly displayed on your site.
Update your password if needed (make sure it is strong).
Change your color scheme if desired.

Here is a video tutorial that shows you how to create new users:

Now that you have updated your user profile, you will want to delete any default content.

Your default WordPress installation may come preloaded with default content such as a sample blog post, a sample page and a sample comment. You’ll want to delete the default content that comes with your WordPress installation. Remember to replace it with your own awesome content!

This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up:

Checkout Level 1 (free)
Checkout Level 2 (on sale)
Checkout Level 3 (on sale)