Google looks at how fast your website loads to determine your page rank. And most website visitors have the attention span of a gnat. So, it would behoove you to make sure you have a good caching plugin working on your website.
What is caching? These guys explain it well in laymen’s terms. In short, caching is the process by which your website content is quickly and efficiently delivered to the world wide web.
There are a few different caching plugins to choose from to make your self-hosted WordPress website load super fast. Keep in mind, it’s usually best to wait until after you launch to install and activate a caching plugin. Otherwise, you will have to clear the cache to see your changes as your work on your website.
Use W3 Total Cache if you plan on using a Content Delivery Network (CDN) such as Amazon Cloudfront and/or if you have a really large site with lots of rich images and lots of custom stylesheets.
Review my tutorial on how to install a plugin here.
This tutorial is part of a series of e-courses created by Cat Scholz to empower you with using the self-hosted version of WordPress to achieve your internet marketing goals. Get more information and/or sign up: