1) Google Analytics and 2) WordPress.com stats

Google Analytics is by far the most in-depth, comprehensive stats provider.  It is very useful for when you want to employ search engine optimization techniques.  However, sometimes it’s just TMI (too much information!).

WordPress.com stats is a wordpress plugin that gives you the basics in your dashboard – how many visits, keywords people used to find you, the links they clicked on while they were there, etc. Here is a screenshot of my wp.com stats since I started my e-newsletter:

Which to use? Both.

Generate and schedule a weekly Google Analytics report to be delivered to your email inbox for the more detailed information – what country visitors are from, how long they were looking at your site, bounce rate, what browser they used, etc.  And add WordPress.com stats to your dashboard to get the basic facts.

If you have found this information helpful, please let me know by leaving a comment on this blog post!

Here to help you make your finest dreams come true,

- Catherine