Cats Web Weave

Video Tutorial: How to embed your YouTube video in your Wordpress (self-hosted version) website/blog

CScholz — Fri, 12 Mar 2010 23:55:23 +0000

Learn how to embed one of your YouTube videos on your Wordpress website or blog with this simple video tutorial from Cat’s Web Weave.

Class Preview Video: What will be covered in the Intro. to Wordpress Class?

CScholz — Sat, 27 Feb 2010 01:15:54 +0000

In this video, I briefly outline the subjects I will covering in my upcoming Introduction to Wordpress class in Grass Valley, CA.

Why use Wordpress (self-hosted)?

CScholz — Fri, 26 Feb 2010 02:00:54 +0000

There are many great reasons to use a self-hosted version of Wordpress for developing your website and blog. Here are my top 10:

Google loves Wordpress (and blogs in general) because search engines favor sites that have regularly created fresh content. See my post on SEO.
Wordpress is interactive. Visitors can comment on pages and posts. You can create a community around your business with your site.
You can organize content with categories and visitors can view or subscribe to the categories they want to.
You can automatically sync your content to social websites such as Facebook with the RSS feed.
Wordpress sites can be translatable into many languages.
Wordpress sites are easy to update (far easier than reglular html or Joomla).
Multiple authors and editors can contribute to writing content and posting photos or video (you can DELEGATE!)
You can add PayPal buttons or a shopping cart to monetize your site (you can MAKE MONEY!)
You can embed video from YouTube easily (YouTube is second to Google as a search engine now!)
Wordpress is open-source and is constantly evolving (it’s always getting better!)
OK one more: Wordpress is easy to learn!

There are more advanced reasons that concern templates, tags and permalinks, but the 10 reasons listed above should satisfy most folks who need a fast and easy way to get their business website up and running.

Here is a screenshot of what Wordpress looks like from the back-end:

Live in Nevada County and want to learn more about Wordpress in person? Come to my free class.

Self-Paced Social Media Training Course from HWare

CScholz — Wed, 24 Feb 2010 19:25:34 +0000

Brenda and Chuck Horton have created an exceptional self-paced online training program that is affordable and highly relevant for businesses of every shape and size. Whether you are just getting started with social media marketing or you have been using social media for some time, I am highly confident that you will learn something new from this training.

I took this course a couple of months ago and I am still implementing the HWare strategies for my Wordpress Web Weaving business. It’s a course that I plan to re-visit over and over again, at my own pace, to glean all the tips and techniques for using social media in the most effective ways (and also how NOT to use social media!).

<–Click here to get started!

If you are not completely satisified with this course, HWare offers a 125% money-back guarantee. WOW!

This training covers the importance of creating a social media plan using Facebook, Twitter, and Blogging with Wordpress.

“The information about the evolution of social networking and specific internet marketing strategies was enlightening. I left the call with specific actions to take to increase my visibility and went to work that day to implement what I learned. I can’t wait to learn more strategies! For anyone who is new to social networks, or wants to increase their proficiency at social networking, do NOT miss this Course! I only wish I had taken it 6 months ago!!” – Sonika Tinker, Relationship Expert

Who is it for?

Small Business Owners
Entrepreneurs
Start-ups
Non-profits
Coaches
Marketers
Salespeople
Virtual Assistants
Work-at-home-moms/dads
Anyone trying to get there hands around Social Media

What is involved with a Web Weaver monthly retainer agreement?

CScholz — Fri, 19 Feb 2010 18:32:01 +0000

A Web Weaver™ monthly retainer agreement is a written document and mutually beneficial exchange of monies and services, co-created between 2 parties through dialogue and email. The monetary exchange is pre-paid through a recurring PayPal transaction or with check or cash.

The retainer agreement allows a client to purchase a set number of Web Weaving™ hours per month, thereby engaging the Web Weaving services regularly over a period of time, with a minimum commitment of 6 months. Hours may not be carried over to the next month if not used.

Making a retainer agreement represents a higher level of commitment from both parties to an ongoing working partnership that supports successful outcomes (such as increased website traffic, growing an email list, growing sales, improving social media reach, etc.) through ongoing site improvements, attention and communication about the effectiveness about the Web Weaving services applied to the Wordpress site.

Web Weaving™ services may include the following:

Wordpress website and blog improvement, backups and maintenance
Social Media website syncing
Audio and/or video editing
Podcasting original audio and video content
Graphic design
Email marketing
Search Engine Optimization (SEO)
Google Adsense
Google Analytics
and more as services grow and evolve

Please note:

Wordpress installation and setup is not included in a monthly retainer and must be purchased separately as a package.

Retainers must be paid in advance at the beginning of the month and any hours worked over the monthly amount will be billed to the client at an hourly rate the following month.

Cat’s Web Weave offers monthly retainers starting at $144/month for 3 hours/month. Contact Catherine using the form below for information about retainers above 3 hours/month.

[contact-form]

Register for the FREE Introduction to Wordpress Class

CScholz — Thu, 18 Feb 2010 20:49:38 +0000

Introduction to Internet Marketing
using free Wordpress Software
with Cat’s Web Weave

Objective:

to provide students with the tools they need to optimize their presence on the internet using the free, open-source, self-hosted Wordpress software

Materials needed:

notebook and pen or laptop to take notes

Pre-requisites:

admin access to an existing Wordpress website (this can be provided for a testing site until you have your own)
basic computer literacy (you can boot up, open an internet browser, know computer basics like typing, uploading, etc.)
excitement about increasing your revenue and gaining more loyal customers for your excellent product or service

Topics covering:

What is Wordpress and how can using it benefit my business?
What is an RSS feed and how are RSS feeds used for internet marketing?
How do I publish a post or a page with Wordpress?
What are tags and how do they relate to SEO (search engine optimization)?

Also covering… How do I…

add a user
configure comments
add pictures
add audio/video
add links
add plugins
backup my site
import/export content
add widgets

There will be time for individual questions.

Cost: FREE (donations accepted to cover the cost of the space)

Dates and Times:
Tuesday, March 30, 2010
10am-12pm (stay tuned for another class in the evening)

Location:
Holbrooke Hotel
212 W. Main St.
Grass Valley

To register, enter your name and email click send:

[contact-form]

What is Web Weaving?

CScholz — Tue, 16 Feb 2010 23:28:29 +0000

“Web Weaving™” is a term that describes a process of blending skill sets for the purposes of comprehensive internet marketing strategy. A Web Weaver™ may use some or all of the following skills to market a product, service or business online:

Wordpress
Search Engine Marketing/Optimization
Podcasting with audio and video
Social Media: YouTube, Twitter, Facebook and more

Need to delegate internet marketing to someone else or just don’t have the time to do it? Hire a Web Weaver™!

Catherine Scholz synthesizes the best internet marketing tools available: Wordpress, SEO, Facebook, YouTube, Twitter, podcasting to iTunes and more.

She also trains other Web Weavers™ how to use these tools to jump start their internet marketing strategy.

Hire Catherine to be your Web Weaver™ (monthly retainers start at $144/month), or sign up a member of your staff to learn how to become a Web Weaver™ for your business.

Design Portfolio: Featured Content Gallery

CScholz — Thu, 24 Dec 2009 23:31:33 +0000

This screenshot of Patt Lind-Kyle’s home page shows one of my favorite Wordpress add-ons: the Featured Content Gallery (FCG). This plugin allows Wordpress users/designers to add a rotating image gallery to the home page that links to featured blog posts when clicked on. Here is another Wordpress site that uses FCG (DrMillerBlogs.com):

Adding a Featured Content Gallery to an exisiting Wordpress site involves designing custom images and associating them with the featured posts. The total cost for this add-on depends on how many images are requested and ranges from $76-$152. Ongoing maintenance or changes are billed at my hourly rate of $38.

If you would like to add a Featured Content Gallery to your site, call me at (530) 362-8586 or send an email to cat @ catswebweave.com.

Happy Holidays!

Catherine

Design Portfolio: Local Green Sierra

CScholz — Wed, 16 Dec 2009 04:45:50 +0000

Local Green Sierra is a new business directory (powered by Wordpress) initiated by Lorily Lachman (Alpine Green Living Magazine). The byline for the site is “A directory of businesses in the Northern Sierra that are making an effort at being green.” This website’s design and functionality are both still under development, but I thought you might like to know about it – especially if you have a “green” business or want to “go green” with your business.

If you have any ideas to share, please feel free to leave me a comment.

May all your wishes come true this holiday season!

-Catherine